Build a better mousetrap: renewable hot cups
“Build a better mousetrap, and the world will beat a path to your door.” According to Wikipedia, that timeless misquote was first attributed to author Ralph Waldo Emerson in the late nineteenth century, and has since become a metaphor for innovation. Take for example: ECO Products of Boulder, Colorado, has created a “renewable hot cup” that can be composted after... Read More
Coffee, and Cups at Starbucks
“One person can save trees, together we can save forests.” That’s the mantra of Starbuck’s current “Make a Difference” Campaign. Further, the company is offering free brewed coffee to anyone who brings in a reusable travel mug, today. According to the organization’s Web site, “Starbucks is encouraging everyone to switch from paper... Read More
Big Joe’s School of Fish Tacos, the recipe
While Joe Eatherly’s appreciation for fish tacos may be new to some, it is also well known to others. “Big Joe’s” first formal introduction to Oklahomans came on the pages of the Garvin County News Star newspaper in June 2009. The article (shown in-part to the left) spotlighted Eatherly’s connection to the tacos, as well as his own famed version of... Read More
Big Joe’s School of Fish Tacos, part three
The Interurban (Norman) Fish Tacos are "Big Joe's" favorite in the state of Oklahoma. Interurban is located at 1150 Ed Noble Parkway, along Interstate 35, in Norman, Okla. You have to try the rest in order to find the best. That’s been Joe Eatherly’s mantra as he’s ventured the state of Oklahoma in pursuit of the ideal fish taco. In his own words,... Read More
Big Joe’s After-School Fish Taco Party
“Big Joe’s After-School Fish Taco Party” Syllabus: Everything you need to know about “Big Joe’s After-School Fish Taco Party” can be found on this page. Included below are links, and details related to the gathering inspired by the four-part series, “Big Joe’s School of Fish Tacos”. This come-and-go event is scheduled for... Read More
Big Joe’s School of Fish Tacos, part two
Flatire Burgers' Fish Tacos are "Big Joe's" second favorite in the state of Oklahoma. Flatire Burgers is located at 318 East Ayers Street in Edmond, near the University of Central Oklahoma campus. http://www.flatireburgers.com In this week’s school of fish tacos post, “Big Joe” Eatherly shares the ingredients needed to build an in-restaurant... Read More
Big Joe’s School of Fish Tacos, the series
Alfredo's Fish Tacos are "Big Joe's" third favorite in the state of Oklahoma. Alfredo's Mexican Cafe is located at 2713, along the Interstate 35 Service Road, in Moore, Okla. Fish tacos. “Gross!” That’s exactly what Joe Eatherly said the first time he heard mention of the idea. That is, until he ate one. It was love at first bite approximately... Read More
Twitter Your Taste Buds
Three tweets from the past year, and a whim this past weekend led to the treasure you see cradled in a cup. I previously read on Twitter that Ballard’s Drive-In in Pauls Valley, Okla., has a peanut butter shake worthy of a road trip. Patrons to the restaurant have ventured from as far away as Edmond, Okla., just to consume one of these shake’s (and then tweet about... Read More
The Frog and the Heron
Some days we feel like the frog. Some days we feel like the heron. Remember: it’s not over, yet. photographer: Michael Tracy / National Wildlife SHARETHIS.addEntry({ title: "The Frog and the Heron", url: "http://highwayexit72.com/?p=2906" }); Read More
Chocolate Oatmeal Coconut Pecan Cookies
The following is an original recipe from the kitchen of Nicci Waters (@nicciwd40) placed on this Web site for you to prepare, and share. Chocolate Oatmeal Coconut Pecan Cookies Makes 2 dozen cookies Ingredients: 1/2 cup butter, 1 cup brown sugar, 1 teaspoon vanilla, 1 whole egg, 1 cup whole wheat flour, 1/2 teaspoon baking soda, 1/2 teaspoon salt, 2 ounces melted baking chocolate,... Read More


