Impromptu Case Study: Self-promoting tweets

Six months (or even a year ago) I might have applauded the efforts of people in the social space who responded to online requests for help with a self-promoting tweet. Six months ago. Then, I discovered search.Twitter.com for myself and Web 2.0 thought leaders like Gary Vaynerchuk. Now such self-promotion (without context) makes me question the [...]

'South by Southwest' 2011 watchlist

In less than one week thousands of techies will descend on Austin, Texas, for South by Southwest–Interactive, the five-day technology conference scheduled for Friday, March 11 – Tuesday, March 15. According to SXSW.com/Interactive, the annual assembly brings with it “the brightest minds in emerging technology, ….events hosted by industry leaders, (the) SXSW Trade Show and…. [...]

Who do you follow on Twitter, and why?

Who do you follow on Twitter, and why? I have asked myself that question numerous times the past few months. It’s typically right after (or before) I follow, or unfollow, someone on Twitter. Per this writing, I follow 90 people and am followed by 450. Further, while I have followed more in the past, my [...]

HighwayExit72: Top-10 posts of 2010

Still in its infancy, HighwayExit72.com is now entering its third year; 2010 recorded the site’s second full year. Just as shoppers vote with their feet, visitors to this site have voted with their eyes. By vote, I mean articles read. So here they are, the top-10 HighwayExit72.com posts of 2010, as chosen by you the [...]

What "Twilight" Taught a Small Town, part two

The following thoughts are from the people of Forks, Washington, as stated in the documentary, “Twilight in Forks: The Saga of the Real Town, The People and Places of Forks and La Push“. This is the continuation, and conclusion, of the two-part series, “What ‘Twilight’ Taught a Small Town“. Review: LESSON #1 What brought you [...]

What “Twilight” Taught a Small Town

While the story of Bella Swan, Edward Cullen, and Jacob Black has made author Stephenie Meyer internationally known, it has also made a small town in upstate Washington, USA, famous. The series, “Twilight”, based upon the interwoven lives of teenagers, vampires, and wolves, has spawned a franchise of themed-movies and merchandise. It has also launched [...]

Build a better mousetrap: E-mail font

“Build a better mousetrap, and the world will beat a path to your door.” According to Wikipedia, that timeless misquote was first attributed to author Ralph Waldo Emerson in the late nineteenth century, and has since become a metaphor for innovation. Take for example: The University of Wisconsin-Green Bay—the university has found a way to [...]

"Wi-Fi" Hot Spots in Pauls Valley

I’ve often asked the question, and been asked, “Where is there free wireless Internet access in Pauls Valley?” Whether it’s to “work remote” for a few hours, or all day, or check E-mail along with a cup of coffee in a quiet setting, the options and locations are diverse. A list (complete with business hours) follows: McDonald‘s — 2635 [...]

REI’s Women’s Business Center Luncheon

Rural Enterprises Inc. of Oklahoma’s Women’s Business Center is partnering with OSU Extension, and the Pauls Valley Chamber of Commerce to present a “social networking” luncheon. Scheduled for tomorrow, Tuesday, March 9, the two-hour event is set to begin at 11 a.m., and will be held in the chamber’s office building, located at 112 E. [...]

HighwayExit72: Top Five Posts of 2009

Thank you to everyone who visited, and commented on the content of this site the previous 364 days of this year—what a year it’s been. Still in its infancy, HighwayExit72.com is almost two-years of age now; 2009 recorded the first full calendar year of its existence. The celebration of anniversary’s, breaking news, commemorative posts, and [...]